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Libraries are usually organized for patrons who know what they want-the layout, guiding and catalogue all support the focused user. Research in the UK has demonstrated that many library patrons do not have specific authors and titles in mind; they are looking to be tempted while browsing. Rachel Van Riel will explore the implications of this research for managing library spaces, book collections and displays. She will show how to create an 'Impulse' area near the front door of the library can have a dramatic effect on both circulation and patron satisfaction.