Advocacy Corner

Saturday, June 23, 2012 - 12:00pm to 4:30pm
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Exhibit Hall

Join expert library advocates for face-to-face conversations about the latest issues affecting libraries and ways to deal with them. A series of short discussions , workshops and Q&A sessions will take place, designed to improve advocacy skills and to showcase current advocacy initiatives from all facets of the profession. Location: ALA Member Pavilion, Exhibits Floor

February Should be Your “Library Lovers Month”
Noon – 12:30 p.m.
Susan Schmidt, Association of Library Trustees, Advocates, Friends and Foundations (ALTAFF) Division Councilor, Friends of the Library Montgomery County (MD)
Library Lovers' Month is a month-long celebration of school, public, and private libraries of all types. This is a time for everyone, especially library support groups, to recognize the value of libraries and to work to assure that the Nation's libraries will continue to serve.    Library supporters create a celebration of their very own in honor of libraries.  For the past 12 years, the Friends of the Library, Montgomery County MD, Trustees and Staff have shown elected officials and their community how much we value our libraries.  See and hear some ideas you can bring home to create your own “Library Lovers Month.” Sponsor: ALTAFF

Influencing Opinion Leaders: Practical Strategies for Library Board Trustees
12:30 – 1 p.m.
Jenny Benedict, Directory of Library Services, West Vancouver Memorial Library
In this time of shrinking dollars and increasing competition, how can Library Board Trustees improve the likelihood of securing the funding your library needs?  This session will present the principles of influence and share practical strategies for communicating with opinion leaders and key stakeholders. Sponsor: Committee on Library Advocacy (COLA)

Learn about Turning the Page 2.0, Public Library Association’s (PLA) free advocacy training program
1:00 – 1:30 p.m.
Lynn Slawsky, Program Officer, PLA, and Stephanie Gerding, Turning the Page 2.0 facilitator and independent library consultant
Turning the Page 2.0 is a free advocacy training offered by PLA with generous support from the Bill & Melinda Gates Foundation. In up to 18 hours spread over 6 weeks, participants in Turning the Page 2.0 learn about advocacy and develop Advocacy Work Plans. In this 30-minute informational session at the Advocacy Corner, attendees will hear an overview of the course, including how our facilitators will help you plan an advocacy project. Attendees can then request to be contacted when registration opens for the autumn course, which will run the weeks of Sept. 24 – Oct. 29. Sponsor: PLA

National Statistics for Local Advocacy? You Betcha!
1:30 – 2 p.m.
Judy Hoffman, Project Manager, Office for Research & Statistics
Combining national/state statistics, your library’s statistics, and real-life examples provide the basis for truly powerful stories. Since 2007, local and state libraries across the nation have utilized national and state data from the Public Library Funding & Technology Access Study to help craft effective advocacy and marketing messages.  Learn how to interpret the data, access new advocacy and marketing tools and make your library’s case to elected officials and community stakeholders. The Study is funded by the Bill & Melinda Gates Foundation and ALA. Check it out at Sponsor: ORS 

Winning the Influence Game: 10 D.C. Insider Strategies for Making a Difference for Libraries
2 – 2:30 p.m.
Stephanie Vance, Advocacy Associates
Listen to the “Advocacy Guru” share valuable tips on getting legislators to listen to your message. Learn the most important tactics for communicating effectively with your elected officials and tips on what staffers hate to hear the most.
Sponsor: ALA’s Office of Government Relations (OGR)

Power of Persuasion 
2:30 – 3 p.m.
Dr. Ken Haycock, Research Professor of Management and Organization, Marshall School of Business, University of Southern California
Six research-based principles have been proven to work in studies of library funding. Our advocacy efforts may be off base.

A Guided Tour of AASL's Advocacy Resources 
3 - 3:30 p.m.
Judi Repman, AASL Advocacy Committee Chair, Professor of Instructional Technology at Georgia Southern and other members of the Advocacy Committee
Join members of the AASL Advocacy Committee for a tour of AASL’s Advocacy Resources and share ideas for how these resources can be used. Sponsor: AASL

Unleash Advocacy for Your Library 
3:30 - 4 p.m.
Linden Renner, Deputy Director of Libraries, Alexandria Library, Alexandria, VA and Joan S. Weeks, Sr. Instruction Librarian, Library of Congress and Adjunct Faculty at the Catholic University School of Library and Information Science
Bring the challenges facing your library to this interactive networking session facilitated by ALA’s Committee on Library Advocacy (COLA) members Joan Weeks and Linden Renner. Learn how you can tap into ALA’s Advocacy University, which provides information, courses and tools to help library advocates at the local level.  Share your success stories to inspire and empower others. Sponsor: COLA

An Annual Grassroots Advocacy Campaign that Keeps Public $ Strong 
4– 4:30 p.m.
Peter Pearson, President, the Friends of the St. Paul Public Library
Peter Pearson will describe a process used for 18 years, which uses citizens to lobby for increased funding for the St. Paul Public Library. The process is simple and effective. Sponsor: ALTAFF

The ALA Membership Pavilion is booth 1939 in the Anaheim Convention Center. The event takes place from noon to 4:30 p.m. on Saturday, June 23 and from Noon to 3:30 p.m. on Sunday, June 24.

Type of Library: 
Included with conference registration
Last Updated: 
Wednesday, June 6, 2012 - 8:46am PDT
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