A Marriage Made in Heaven: Combining Marketing and Development to Ensure the Future of Your Library
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Has your library stalled in its attempt to develop a fundraising strategy? Are you trying to raise the community's awareness of the value of your library? Two years ago, the New Jersey State Library launched a public awareness campaign with famous athletes and authors serving as Library Champions, and with the help of marketing and development teams, leveraged those champions into an effective fund raising vehicle. Workshop participants will learn 1) how to recruit celebrity champions and local heroes to promote your library; 2) how to leverage library champions, build a donor database and raise big money for your library; 3) how to build a donor development strategy for everyone in your library; and 4) the essential publications your library must produce to secure funders.
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