The UC San Diego Libraries created a Flickr account in 2008 to use as a student-focused participatory outreach tool, and to act as a depository for images. Staff usage of the site was stagnant due to internal guidelines, including a picture release form required for every image with people it in. Staff noticed that students were taking pictures of themselves and others in the library and posting them to their public Twitter, FourSquare, and Facebook accounts, so it seemed current students were comfortable with sharing images of themselves online. After reviewing the literature in 2010, the Libraries adopted a Web 2.0 sensibility that translated into an increased use of the account. As more images were uploaded, the account generated more activity (comments and favorites). Using images from our account, this poster will highlight the ways in which the Libraries use Flickr: to promote exhibits and events, to highlight past events, and as a tool for library advocacy, virtual tours, image storage, etc. It will share our informal ground rules that guide our practice. This poster will also present findings of a literature review that examines privacy issues and Libraries posting images of their users on Flickr or other photo sharing sites.