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2012 ALA ANNUAL CONFERENCE
JUNE 21-26 / ANAHEIM, CA

Catching the Wave: Using a Milestone to Reach New Audiences

When: 
Saturday, June 23, 2012 - 3:00pm to 4:30pm
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Exhibit Hall Poster Area Table 19
Presenters: 
Speaker: Jamie Henricks
Speaker: Katie Richardson
Speaker: Kevin Miller
Speaker: Melissa Nykanen, Pepperdine University
Description: 

Throughout Pepperdine University's 75th anniversary year, the University Libraries have supported efforts to celebrate and promote the university's heritage. The special collections department has moved beyond the typical borders of the library and reached into all areas of university life, becoming a key player in these initiatives. The department has planned events, contributed to displays, developed new physical and digital collections, and provided materials for publications and media productions. These efforts have fostered partnerships with various departments across campus, greatly increasing the visibility and use of the special collections. In this poster, the presenters will utilize photographs, screenshots, and charts to showcase the various initiatives librarians developed and contributed to the celebration. They will share a short anniversary video that incorporates newly digitized still and moving images from the archives. The presentation will also touch on methods for evaluating the success of anniversary initiatives, such as usage statistics and collection growth. After attending the session, participants will be inspired to identify milestones in their own communities and institutions that will benefit through the use of archival materials and library resources. They will have concrete ideas for leveraging resources, utilizing technology, developing collections, and reaching a wider audience during milestone celebrations.

Meeting Type: 
Type of Library: 
Sponsors: 
Cost: 
Included with conference registration
Session Materials: 
Pepperdine_ALA_handout_2012.pdf - Uploaded by Melissa Nykanen (Jul 2, 2012 - 300.24 KB
Pepperdine_ALA_poster_2012.pdf - Uploaded by Melissa Nykanen (Jul 2, 2012 - 2.88 MB
Last Updated: 
Tuesday, May 15, 2012 - 3:42pm PDT
Attendees: 
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Attached is a pdf of the poster.

Attached is a handout from the session.